PEAK Sport Media, the agency, advisor and investor for the world of sports content, has made three key international hires across its sales and insights teams, Ed, Kenza & Margherita. Ed Fleet, formerly VP Football at sports technology and betting company Stats Perform, joins as Head of Sales, based at PEAK’s London office. Fleet brings with him seven-and-a-half years’ sales experience in the media and broadcast space, and significant expertise creating partnerships with the world’s leading sports rights-holders. Kenza Del, who spent six-and-a-half-years at EY in France, also joins PEAK in a Senior Strategy role, bringing expertise from the professional service giant’s Strategy and M&A team, while Margherita Schiatti joins as a Strategy Associate in PEAK’s Madrid office, having just completed a year as a Growth and Marketing Analyst at Spanish football giant Real Madrid. Bruno Rocha, PEAK Co-Founder and CEO, said: "The future growth and commercialisation of sports content lies in innovation, strategic partnerships, and a deep understanding of what fans and media platforms truly want. With the addition of Ed, Kenza, and Margherita to our team, we’re both expanding our expertise and strengthening our commitment to deliver new and innovative solutions for our clients." PEAK was founded in 2023 after signing a long-term strategic partnership with Spain’s LALIGA. It supports the world’s leading sports rights-holders by overseeing the strategy, distribution and licensing of sports content globally to reach both new and existing fans and increase revenue. Specialist areas include market and competitive analysis, new business development, business and rights valuation, deal negotiation, and go-to-market process management.